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Delivering speeches Cheap Terrence Ross Jersey , seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. Why is public speaking such an effective lead-generating vehicle? Here are a few reasons:Speaking allows you to deliver your message to multiple potential prospects at once
A well-constructed speech Cheap Jonathon Simmons Jersey , seminar, or webinar can establish you as an expert in your field and increase your credibility with prospects
Every speech has the potential to reach far beyond the original audience. If you deliver a compelling message Cheap D.J. Augustin Jersey , there is no telling how many times it will be repeated to others by your audience should you speak about?
Look for topics that are of particular interest to your target prospects. You can offer new approaches for solving especially troubling business problems. You can educate your prospects on compelling new technologies, or other concepts that will help them professionally or personally. You can discuss real-life case studies and share stories about how you (or your company) helped specific customers improve their businesses. Whatever topic you choose must relevant and important to your target audience.
How should you construct your speech?
Constructing an effective lead-generating speech requires walking a fine line. You want to provide your audience with truly valuable information. However Cheap Bismack Biyombo Jersey , you also want to motivate them to contact you for additional information. As a result, you have to make sure you don't provide so much information that your audience can solve their problems all by themselves.
This is not a big issue if you are speaking to generate leads for a product Cheap Nikola Vucevic Jersey , as the audience members will likely need to purchase the product to completely solve the problems you discuss. Where giving away too much information becomes a real issue is when you sell services. If you share all of your knowledge about how to solve specific problems, why will your audience members need to come back to you?
To avoid this undesirable outcome Cheap Mario Hezonja Jersey , follow these seven steps to constructing an effective lead-generating speech:Open with an "attention grabber". This can be a truly startling fact or an emotionally compelling story that relates to one or more of the key points that you will address in your speech.
Give the audience a brief outline of the key points you will be covering in your speech.
Describe the problem or problems your speech is intended to help your audience solve.
Describe the impact of each problem as graphically as you can. Engage your audience聮s emotions by asking them to describe how a problem has affected them personally or professionally. Another alternative is for you to tell compelling, real-life 聯problem impact?stories that describe how (current and past) customers were affected by specific problems.
Relieve the tension you have built up in the audience by letting them know the problems can be solved. However Cheap Marreese Speights Jersey , DON'T tell them EVERYTHING they need to know to solve them! Provide a brief outline of the solution. That way the audience will need to come to you for more details.
Use glowing word pictures to help the audience visualize how wonderful their lives will be when the problems have been eliminated.
Close by revisiting the key points from your presentation and giving the audience a "call to action".IMPORTANT NOTE: Be very careful about selling from the stage. Audiences become disenchanted very quickly if they feel a speech is nothing more than a thinly disguised sales pitch. You must deliver truly valuable insights and information to your audiences to reward them for taking time out of their busy schedules to attend your speeches.
What "call to action" should you deliver at the end of your speech?
It is perfectly appropriate to include a gentle "call to action" at the end of your speech. Consider closing with a statement such as:
"If you would like to explore the possibility of applying the concepts that were discussed during today's presentation in your company, please give me your business card before you leave."
Here are some other effective calls to action:Include a "please contact me" checkbox on a presentation evaluation form that you give to each audience member.
Give them a form they can use to request a free special report andor subscribe to a free newsletter.
Invite the audience to visit your company's website to download a free special report andor subscribe to a free newsletter. NOTE: Make sThe US Department of Labor created the Office of Federal . Cheap Jerseys From China Cheap Jerseys From China Cheap NFL Jerseys Cheap Soccer Jerseys From China Cheap Nike NBA Jerseys Cheap MLB Baseball Jerseys Wholesale NFL Jerseys Cheap Wholesale Soccer Jerseys Cheap Wholesale Adidas NHL Jerseys Wholesale NBA Basketball Jerseys |
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